I started out accidentally in advertising when I was 18. So I'll try and make it as succinct as possible. Sure, I mean, it's a long rambling journey. And we will talk a little bit about that later. She's appeared in The Guardian, Campaign, Adweek and the Times Radio. And my level of adoration for Zoe has just gone up a few notches because she's written a magnificent piece and a very moving piece on her Substack recently called Mad Men, Furious Women, all about misogyny in the ad industry. Before setting up Bodacious she was Global Head of strategy for Ridley Scott Creative Group. She's worked for many agencies, including Naked, Droga5 and with brands such as Adidas, Nike and Coca Cola.
She started her career as an account manager in an ad agency, which I find fascinating, moved quickly into strategy and then management consultancy. She's one of the most brightest strategic minds in the creative industry, and has a huge following on Twitter, where she generously shares her thoughts, observations and predictions about the ever evolving world of fandoms. She's the founder of Bodacious, a strategy studio that creates dynamic and culturally compelling brands.
So today's guest, I'm a huge fan of, her name is Zoe Scaman.